Version chaos
Files named by hand, five “finals” in a Drive folder, and nobody sure which one the client saw.
EggMatic: every upload is named for you (1012a_Summer-sale_v2) and the client always sees the version you sent.
New Creative approvals and ad ops for agencies
Brief to live. Without the spreadsheet.
EggMatic replaces the Google Sheet, the Drive folders and the endless “is this approved?” threads with one workspace for your creatives, ad copy, client sign-off, launches and Meta Ads results.
Explore a working demo agency with any Google account. View only, nothing to set up.
One workspace instead of
Why agencies switch
Your creative pipeline has outgrown the spreadsheet
Sheets are great for lists. They are terrible at versions, approvals and knowing which ad is actually making money.
Approval limbo
Feedback scattered across email, WhatsApp and comments in a Sheet. Work waits for days without anyone noticing.
EggMatic: one private link per client. They approve or ask for changes in a tap, and you see what’s waiting and for how long.
Blind launches
Results live in Ads Manager, creatives live somewhere else, and matching them is a weekly copy-paste job.
EggMatic: Meta results land on each creative automatically, so you see spend, ROAS and CPA next to the ad itself.
Features
What do you need to get done today?
From the first brief to the last report, every step has a home, an owner and a status.
Upload a batch. EggMatic does the admin.
Drop in a batch of statics, videos or carousels and they’re organised by client, month and batch, in your Google Drive or on our servers.
- Automatic names and variants: 1012a, 1012b, 1012c…
- Versions stack up neatly; nothing gets overwritten
- Briefs and ad copy sit next to the creatives they belong to
Internal QA, then one-tap client approval.
Strategists check the work before a client ever sees it. Then a single private link lets the client approve or request changes, with no account to create.
- QA notes go straight back to the designer
- Client comments stay attached to the exact version
- A revision goes back through QA automatically
Launch, then see what actually sells.
Media buyers see everything that’s approved and ready. Once ads go live, Meta Ads results are matched to each creative by its ID, every night.
- Spend, ROAS, CPA and purchases per creative
- Top creatives and the ones that need a look
- A media-buying table with type, product and landing page
A workflow every client moves through.
Onboarding, brand assets, strategy, briefs, copy, production, launch and reporting: each step has an owner, a due date and a nudge when it’s their turn.
- Set who does what once; new clients follow it
- Approval steps where a lead signs off
- Start a new round each month with one click
Tasks that know which ad they’re about.
Everything else the team needs to do, per client: link a task to a creative ID, assign it, give it a date, and see it on everyone’s “my day”.
- List or board view, sections, subtasks and files
- Overdue and due-today at a glance
- Private tasks for your own to-dos
Talk where the work is.
A team channel and one channel per client, with @mentions, files and notifications, so decisions don’t disappear into a group chat.
- Mention a creative ID and it links to the ad
- Desktop alerts, email and Slack notifications
- Clients never see your internal chat
For your clients
Approvals your clients actually enjoy
Each client gets one private link that shows only what you’ve sent them. They tap Approve or Request changes, on their phone, in seconds.
- No logins, no passwords, no app to install
- They see the exact version you sent, never a work in progress
- Links can expire, and you can see when they were opened
Performance
Know which creative is paying the bills
Connect Meta Ads once, with read-only access. EggMatic matches every ad to its creative by ID, so performance shows up right next to the work.
Per creativeSpend, ROAS, CPA, purchases
Per client30 and 90-day trends
Every nightSynced automatically
For the whole team
Everyone knows their next move
Roles decide who sees what and who can do what. Each person opens EggMatic to their own list, not a 400-row sheet.
Designers & editors
Upload batches and revisions, see QA notes and client changes the moment they arrive.
Strategists
Write briefs, check every creative before it goes out, and keep the angles organised.
Copywriters
Primary texts, headlines and descriptions with versions and scores, linked to the creatives they run with.
Account managers
Send work to clients, chase what’s waiting and keep each client’s workflow on schedule.
Media buyers
See exactly what’s approved, mark it live and watch its results come in.
Agency owners
One dashboard across every client: what’s stuck, who’s behind and which accounts are performing.
Sheets vs EggMatic
The same work, minus the busywork
| Job | Google Sheets & manual | EggMatic |
|---|---|---|
| Naming files | Typed by hand, inconsistent, easy to clash | Named automatically by batch, variant and version |
| Tracking status | A colour-coded column someone forgets to update | Status moves with the work: production, QA, client, approved, live |
| Versions | “Final”, “final 2”, “use this one” | Every version kept; the client sees the one you sent |
| Client approval | Screenshots in email, replies in WhatsApp | One private link with Approve and Request changes |
| Handoffs | Messages like “it’s your turn” (if remembered) | The next person is notified with what to do |
| Performance | Exported from Ads Manager and matched by hand | Meta results matched to each creative, nightly |
| History | Lost in edits and chat threads | A full timeline per creative and per client |
How it works
Up and running in an afternoon
Bring your old master sheet with you: EggMatic imports it, so your history comes along.
Add your clients
Create a client, pick its team and import your existing tracking sheet.
Upload a batch
Designers drop in files; names, versions and folders are handled for you.
Review and approve
QA internally, then send the client their link. Changes come back to the right person.
Launch and learn
Mark ads live and watch Meta results arrive on each creative.
Built to be trusted
Your work stays yours
Google sign-in
Your team signs in with Google. Only people you invite get in.
Your own Drive
Store creatives in your agency’s Google Drive, in folders EggMatic keeps tidy.
Roles & permissions
Decide who uploads, who approves, who sees results and who manages clients.
Backed up
Encrypted connections and automatic backups every few hours.
FAQ
Questions agencies ask
Do my clients need an account?
No. Each client gets a private link that shows only the work you send them. They approve or request changes without signing up, and you can give the link an end date.
We track everything in Google Sheets today. Can we bring it over?
Yes. EggMatic imports an existing master sheet, so past creatives and their statuses come with you and nobody starts from zero.
Where are our creative files stored?
In your agency’s Google Drive, in folders EggMatic creates and names for you, or on EggMatic’s own servers if you prefer. EggMatic only touches the files and folders it creates.
How does the Meta Ads connection work?
You connect Meta once with read-only access. Every night EggMatic reads your ads’ results and matches them to creatives by the ID at the start of the ad name, like 1012a. It never changes anything in your ad accounts.
Does it work for Google Ads clients too?
Yes. Google Ads clients live in the same workspace for tasks, chat and team coordination, alongside your Meta clients.
Can I try it before talking to anyone?
Yes. Sign in to the live demo with any Google account to explore a working demo agency with clients, creatives, workflows and Meta results. The demo is view only.
Give your team its Mondays back
See a real agency running on EggMatic. It takes one click and any Google account.